Duster Copter Commercial (Final)

Duster Copter Storyboard

My storyboard for the Duster Copter Commercial uses a young boy who is in a dirty room with a Duster Copter and the remote sitting nearby. He picks up the remote, and gives the device a try. It rapidly flies around the room, and the kid is astonished. As the Helicopter zips around the room, clouds of dust begin to fall covering the screen. In the midst of the chaos, the kid flies off the screen and exclaims "YEAHHH!" after the dust settles, the room looks sparkling clean. The logo and some general information then come on screen.

5 Commercials

http://www.youtube.com/watch?v=4rsEnwKrsvc
 This Commerical is hilarious. It contains live action, as they try to sell doritos. Their target audience includes every, because anyone can like Doritos. The "problem" this commercial is solving is the awareness of how good Doritos chips are. The commercial talks about this problem by having a young boy tell a man that he cannot touch his mother or Doritos, making a comparison that they are equally important. The commercial is successful because it catches the attention of the viewers.

http://www.youtube.com/watch?v=hyFWSys3TJU

 This commercial uses live action and humor to sell Bud Light. Their target audience is everyone 21 and up. The problem that this commercial is solving is raising the attention of how good Bud Light beer is--so good that a dog will fetch it for you.There is an off-screen narrator talking about the great taste of Bud Light. The commercial is successful because it catches the attention of the viewers.

http://www.youtube.com/watch?v=RfUsKWyRRm0

This commercial uses live action and 3D animation together to sell Progressive Insurance. The mood of the commercial is happy. Their target audience is all drivers and those who pay for other driver's (parents). The problem that the commercial is solving is looking for savings by comparing direct rates to other companies. It talks about it by having a conversation with Sonic the Hedgehog and informing him. There is a narrator who is both on-screen and off-screen summing up what the commercial is saying. This commercial is successful because it is entertaining and effective in sending a quick, concise, message to the audience.

http://www.youtube.com/watch?v=VJwFUNHtCJQ

This commercial uses live action and 3D animation together to sell milk. The mood of the commercial is fun, as it is based of the video game Super Mario 64, The target audience is everyone but mostly children, because anyone can drink milk. The problem that the commercial is solving is to raise awareness that milk helps build strong bones. They talk about this by having Mario drink milk and growing, as well as a narrator talking about these things. The narrator is off-screen. The commercial is successful because it sends the message of drinking milk in a fun way.


http://www.youtube.com/watch?v=owGykVbfgUE

This commercial uses live action and a lot of effects to sell old spice body wash. The mood of the commercial is happy and funny. The target audience is young men, and men in general because it is body wash for males. The problem this commercial is solving is raising the awareness of the body wash. They talk about this by listing random things that imply that smelling good makes you more like a man. The narrator is the man on screen. The commercial is not very successful in my opinon because I have yet to buy Old Spice body wash, and I don't plan on it.