Duster Copter Commercial (Final)

Duster Copter Storyboard

My storyboard for the Duster Copter Commercial uses a young boy who is in a dirty room with a Duster Copter and the remote sitting nearby. He picks up the remote, and gives the device a try. It rapidly flies around the room, and the kid is astonished. As the Helicopter zips around the room, clouds of dust begin to fall covering the screen. In the midst of the chaos, the kid flies off the screen and exclaims "YEAHHH!" after the dust settles, the room looks sparkling clean. The logo and some general information then come on screen.

5 Commercials

http://www.youtube.com/watch?v=4rsEnwKrsvc
 This Commerical is hilarious. It contains live action, as they try to sell doritos. Their target audience includes every, because anyone can like Doritos. The "problem" this commercial is solving is the awareness of how good Doritos chips are. The commercial talks about this problem by having a young boy tell a man that he cannot touch his mother or Doritos, making a comparison that they are equally important. The commercial is successful because it catches the attention of the viewers.

http://www.youtube.com/watch?v=hyFWSys3TJU

 This commercial uses live action and humor to sell Bud Light. Their target audience is everyone 21 and up. The problem that this commercial is solving is raising the attention of how good Bud Light beer is--so good that a dog will fetch it for you.There is an off-screen narrator talking about the great taste of Bud Light. The commercial is successful because it catches the attention of the viewers.

http://www.youtube.com/watch?v=RfUsKWyRRm0

This commercial uses live action and 3D animation together to sell Progressive Insurance. The mood of the commercial is happy. Their target audience is all drivers and those who pay for other driver's (parents). The problem that the commercial is solving is looking for savings by comparing direct rates to other companies. It talks about it by having a conversation with Sonic the Hedgehog and informing him. There is a narrator who is both on-screen and off-screen summing up what the commercial is saying. This commercial is successful because it is entertaining and effective in sending a quick, concise, message to the audience.

http://www.youtube.com/watch?v=VJwFUNHtCJQ

This commercial uses live action and 3D animation together to sell milk. The mood of the commercial is fun, as it is based of the video game Super Mario 64, The target audience is everyone but mostly children, because anyone can drink milk. The problem that the commercial is solving is to raise awareness that milk helps build strong bones. They talk about this by having Mario drink milk and growing, as well as a narrator talking about these things. The narrator is off-screen. The commercial is successful because it sends the message of drinking milk in a fun way.


http://www.youtube.com/watch?v=owGykVbfgUE

This commercial uses live action and a lot of effects to sell old spice body wash. The mood of the commercial is happy and funny. The target audience is young men, and men in general because it is body wash for males. The problem this commercial is solving is raising the awareness of the body wash. They talk about this by listing random things that imply that smelling good makes you more like a man. The narrator is the man on screen. The commercial is not very successful in my opinon because I have yet to buy Old Spice body wash, and I don't plan on it.

Duster Copter Brochure

This is my brochure. I wanted to have a tri-fold layout and make sure the Big logo would be on the front. on the other 2 panels on the outside i wanted to reflect my business card information, so I split it up onto the 2 panels. As for the inside panels, I wanted there to be plenty of information for the potential user. I started with answering 3 questions about Duster Copter, then I focused the middle panel on the easy usage of the product. Lastly, the 3rd panel included good things that other had said about the Duster Copter. In all I wanted to make sure the viewer trusted my product through seeing a professional-looking brochure with enough information about the product.

Duster Copter Letterhead

     I designed this as my company's letterhead because it contained some of the elements of the business card, but not so many that it took attention away from the content that would be written on the page. I took each part of the logo and rotated them appropriately in the corners of the page. I used the same font as the logo to put at the top of the page, and then added the fact that Duster Copter is a registered trademark of Duster Copter Inc. In the background I put the company slogan, "Cleaning Takes Flight". I did not want to crowd the page too much because the content of the writing is more important than the design.

Duster Copter Business Cards

I made my business card strictly "business". This is mostly because I want people to remember the logo and have the contact information clear and to the point. I did not want unnecessary colors or funky stuff to take away the attention from the simple purpose of the card- to promote Duster Copter.

Mock-up Sketches for Business Cards

Hey guys! Here are some of my ideas for my business cards for my company Duster Copter. I tried to keep the necessary information on each card, while re-arranging some of the layouts. on the back of each card I included a zoomed in image for most of them, so that they would not be boring business cards. I decided to base the company headquarters in New Jersey.