Logo Critiques

-Advil's logo seems serious, because it has a modern, scientific look to it with the small lines showing dimensions to the background. It looks like a logo designed for adults, as the colors are limited. The yellow stands out and the dark blue contrasts the letters spelling ADVIL. I think the choices are effective, it doesn't make the product flashy, yet it catches the appropriate amount of attention for the product. The logo gives me a headache just thinking about the medicine.
-Electric's logo seems fun because it has a cool, sleek design that shows it is for an extreme purpose (snowboarding, skateboarding, etc.). It could be a logo for kids or adults because it is aimed at extreme sports, which both kids and adults enjoy. The color choice of simple black and white definitely does the job, however they do have the logo shown in a variety of colors so it may be more appealing to a younger crowd. The color choice is effective because it is such a unique logo that it does not need any more flashiness. The logo makes me want to snowboard.
-Gatorade's logo seems fun because it is a simple capital G that is a simple, to-the-point logo. It could be aimed at kids or adults, since kids could recognize the symbol and adults could as well. The lightning bolt shows that the product is for activity, which would make children be attracted to it. The color is simple, as the logo is the only one of its kind, not needing any other color schemes. The orange lightning bolt is also a classic icon for the company and is easily recognized. I agree with their choices of color, however I think it could be wise to make the G the color of whatever flavor is in the bottle in which the wrapper is on. The logo makes me feel extreme.
-Miller Lite's logo seems fun because is has the name Miller and Lite in different colors, with rounded lines on the sides. It is more for adults because the product is for ages 21+. The colors red and blue are primary colors, making it a modest logo and gets the point across that it is a modern beer. It is not gender-based and does a good job of staying gender-neutral. I like the color scheme because the blue reminds people of cold temperature, which is how people like their beer served. The logo makes me feel like drinking.
-Cocoa Puffs' logo is a fun logo that is aimed at kids. The font is puffy and outlined in blue. The name itself is concise and makes kids want to eat the cereal. It is a recognizable logo and the colors stay very modest. A simple white fills the lettering. The font is mostly what makes the logo unique. I would say the color brown would be more accurate to the product it is describing (being that cocoa is brown). The logo makes me feel young again.

Apollinaire's Caligramme: Twinkle Twinkle Little Star

Duster Copter Potential Logos

Product/Logo Ideas

1. Flitzel Bubble Wrap: This product is simply the best bubble wrap. The Logo would be a vertical roll of bubble wrap tied (and slightly squeezed) in the middle by a piece of tape that has "Flitzel Corp." written on it.

2. Gummy Gum's Infinite Chewing Gum: This product is the longest lasting gum on the market. The logo would a long stick of green gum that is twisted into the shape of a sideways 8 (for the infinity symbol). The stick of gum would have some grooves in it making it clear that it is a piece of gum.

3. Cooksterz's Savage Gloves: This product is for cooking purposes, mostly as insulators for taking hot objects out of the oven. The logo would be a picture of shiny knight's gauntlets with the words "savage" across the right hand's glove and "gloves" across the left hand's glove. The actual product would not be made of metal though.

4. Clean Machine's Duster-Copter: This product is a remote-controlled helicopter that has dusters on the top-side of the propellers to cover all those to-tall-to-get spots. The logo's design would be a circle of blurred rotating propellers that had the company's name "Clean Machine" in the middle. This revolutionary product will have people flooding stores nation-wide!

5. Fruitsters's Juicy Balloons: This product is a classic water balloon with modern attitude. Each pack has different fruit shapes for extra fun! The logo would look something like an exploding watermelon that reads "Fruitsters" with each individual letter on different pieces of the melon.

6. Swag-Me-Out's Perry Chairs: This product is a chair that has the ability to bounce when you get in the zone. The logo would be a rocket ship with S.M.O. written down the side of it as an acronym for the company name.

What do you mean you don't know me?

Hey everyone! Welcome to my blog, Pete Campanella's Primetime. I'd like to begin by talking a little about myself. As the title states, my name is Pete Campanella, I am from New Jersey, and am a junior here at the University of Tampa. My major is Advertising & Public Relations. If by some extremely small chance you are wondering whether I enjoy my major, my answer is absolutely not (with a large smile on my face)! I am looking forward to learning about how to use design programs in this class. Aside from shooting and editing videos in a SIM class, I have virtually no experience in digital art, so I am amped to see what this class is all about and what kind of masterpieces I will (hopefully) be able to create. Anyway, see you guys in class.
                                                                                   Yours Truly,
                                                                                    Pete