Logo Critiques

-Advil's logo seems serious, because it has a modern, scientific look to it with the small lines showing dimensions to the background. It looks like a logo designed for adults, as the colors are limited. The yellow stands out and the dark blue contrasts the letters spelling ADVIL. I think the choices are effective, it doesn't make the product flashy, yet it catches the appropriate amount of attention for the product. The logo gives me a headache just thinking about the medicine.
-Electric's logo seems fun because it has a cool, sleek design that shows it is for an extreme purpose (snowboarding, skateboarding, etc.). It could be a logo for kids or adults because it is aimed at extreme sports, which both kids and adults enjoy. The color choice of simple black and white definitely does the job, however they do have the logo shown in a variety of colors so it may be more appealing to a younger crowd. The color choice is effective because it is such a unique logo that it does not need any more flashiness. The logo makes me want to snowboard.
-Gatorade's logo seems fun because it is a simple capital G that is a simple, to-the-point logo. It could be aimed at kids or adults, since kids could recognize the symbol and adults could as well. The lightning bolt shows that the product is for activity, which would make children be attracted to it. The color is simple, as the logo is the only one of its kind, not needing any other color schemes. The orange lightning bolt is also a classic icon for the company and is easily recognized. I agree with their choices of color, however I think it could be wise to make the G the color of whatever flavor is in the bottle in which the wrapper is on. The logo makes me feel extreme.
-Miller Lite's logo seems fun because is has the name Miller and Lite in different colors, with rounded lines on the sides. It is more for adults because the product is for ages 21+. The colors red and blue are primary colors, making it a modest logo and gets the point across that it is a modern beer. It is not gender-based and does a good job of staying gender-neutral. I like the color scheme because the blue reminds people of cold temperature, which is how people like their beer served. The logo makes me feel like drinking.
-Cocoa Puffs' logo is a fun logo that is aimed at kids. The font is puffy and outlined in blue. The name itself is concise and makes kids want to eat the cereal. It is a recognizable logo and the colors stay very modest. A simple white fills the lettering. The font is mostly what makes the logo unique. I would say the color brown would be more accurate to the product it is describing (being that cocoa is brown). The logo makes me feel young again.