Duster Copter Brochure

This is my brochure. I wanted to have a tri-fold layout and make sure the Big logo would be on the front. on the other 2 panels on the outside i wanted to reflect my business card information, so I split it up onto the 2 panels. As for the inside panels, I wanted there to be plenty of information for the potential user. I started with answering 3 questions about Duster Copter, then I focused the middle panel on the easy usage of the product. Lastly, the 3rd panel included good things that other had said about the Duster Copter. In all I wanted to make sure the viewer trusted my product through seeing a professional-looking brochure with enough information about the product.

Duster Copter Letterhead

     I designed this as my company's letterhead because it contained some of the elements of the business card, but not so many that it took attention away from the content that would be written on the page. I took each part of the logo and rotated them appropriately in the corners of the page. I used the same font as the logo to put at the top of the page, and then added the fact that Duster Copter is a registered trademark of Duster Copter Inc. In the background I put the company slogan, "Cleaning Takes Flight". I did not want to crowd the page too much because the content of the writing is more important than the design.

Duster Copter Business Cards

I made my business card strictly "business". This is mostly because I want people to remember the logo and have the contact information clear and to the point. I did not want unnecessary colors or funky stuff to take away the attention from the simple purpose of the card- to promote Duster Copter.

Mock-up Sketches for Business Cards

Hey guys! Here are some of my ideas for my business cards for my company Duster Copter. I tried to keep the necessary information on each card, while re-arranging some of the layouts. on the back of each card I included a zoomed in image for most of them, so that they would not be boring business cards. I decided to base the company headquarters in New Jersey.

Short Company Questionnaire

1) What is your business?

 Duster Copter Inc. is the cleaning industry’s most innovative company. We make remote-controlled helicopters with lock-in-dusters as the propellers. We make a family-friendly product that is fun and effective for all ages.

2) Describe your business in one sentence

Duster Copter Inc. is a fun company that means business with a smile!

3) Who is your target audience?

Duster Copter’s target audience is simply any family who cares about keeping their house clean. The Duster Copter is appropriate for all ages, so while its efficient for parents, it’s also fun for kids.

4) Who are your competitors?

Our Competitors include Vacuum Savage and Plane Swiff

5) What makes them better/worse than your product/service?

Their products have less control of the cleaning capacity that Duster Copter Provides. Vacuum Savage has limited reach for sucking in the dust, while Plane Swiff travels too fast for accurate control. Duster Copter has a great balance of control and cleaning power.

6) Do you currently have an identity?

     Not yet. 

8) How do you want your image to be seen in two years?

I would love my company's image to be seen in two years as the top cleaning company in the industry. I would like kids of all ages and parents to recognize the logo.

9) If your company was an animal, what animal would it be and why?

If my company were an animal, it would be a giraffe, because it has a high reach.

10) If your company/brand was a person, who would it be and why?

If my company were a person, it would be Hugh Jackman, because it's "jacked" on the power to clean.

11) If your company/brand was an object, what would it be?

If Duster Copter were an object, it would be a mullet: business in the front, party in the back. The primary purpose of utilizing the Duster Copter is to clean off surfaces, both easily accessible and too-high-to-reach areas—but who says that can’t be fun? Behind the business side of the product, there is a sense of excitement behind the hand held remote.

12) If your customer was a cartoon character, who would it be?

Our customer would be Tommy Pickles because the Duster Copter is youngster-friendly and for those looking for a cleaning adventure!