Duster Copter Commercial (Final)

Duster Copter Storyboard

My storyboard for the Duster Copter Commercial uses a young boy who is in a dirty room with a Duster Copter and the remote sitting nearby. He picks up the remote, and gives the device a try. It rapidly flies around the room, and the kid is astonished. As the Helicopter zips around the room, clouds of dust begin to fall covering the screen. In the midst of the chaos, the kid flies off the screen and exclaims "YEAHHH!" after the dust settles, the room looks sparkling clean. The logo and some general information then come on screen.

5 Commercials

http://www.youtube.com/watch?v=4rsEnwKrsvc
 This Commerical is hilarious. It contains live action, as they try to sell doritos. Their target audience includes every, because anyone can like Doritos. The "problem" this commercial is solving is the awareness of how good Doritos chips are. The commercial talks about this problem by having a young boy tell a man that he cannot touch his mother or Doritos, making a comparison that they are equally important. The commercial is successful because it catches the attention of the viewers.

http://www.youtube.com/watch?v=hyFWSys3TJU

 This commercial uses live action and humor to sell Bud Light. Their target audience is everyone 21 and up. The problem that this commercial is solving is raising the attention of how good Bud Light beer is--so good that a dog will fetch it for you.There is an off-screen narrator talking about the great taste of Bud Light. The commercial is successful because it catches the attention of the viewers.

http://www.youtube.com/watch?v=RfUsKWyRRm0

This commercial uses live action and 3D animation together to sell Progressive Insurance. The mood of the commercial is happy. Their target audience is all drivers and those who pay for other driver's (parents). The problem that the commercial is solving is looking for savings by comparing direct rates to other companies. It talks about it by having a conversation with Sonic the Hedgehog and informing him. There is a narrator who is both on-screen and off-screen summing up what the commercial is saying. This commercial is successful because it is entertaining and effective in sending a quick, concise, message to the audience.

http://www.youtube.com/watch?v=VJwFUNHtCJQ

This commercial uses live action and 3D animation together to sell milk. The mood of the commercial is fun, as it is based of the video game Super Mario 64, The target audience is everyone but mostly children, because anyone can drink milk. The problem that the commercial is solving is to raise awareness that milk helps build strong bones. They talk about this by having Mario drink milk and growing, as well as a narrator talking about these things. The narrator is off-screen. The commercial is successful because it sends the message of drinking milk in a fun way.


http://www.youtube.com/watch?v=owGykVbfgUE

This commercial uses live action and a lot of effects to sell old spice body wash. The mood of the commercial is happy and funny. The target audience is young men, and men in general because it is body wash for males. The problem this commercial is solving is raising the awareness of the body wash. They talk about this by listing random things that imply that smelling good makes you more like a man. The narrator is the man on screen. The commercial is not very successful in my opinon because I have yet to buy Old Spice body wash, and I don't plan on it.

Duster Copter Brochure

This is my brochure. I wanted to have a tri-fold layout and make sure the Big logo would be on the front. on the other 2 panels on the outside i wanted to reflect my business card information, so I split it up onto the 2 panels. As for the inside panels, I wanted there to be plenty of information for the potential user. I started with answering 3 questions about Duster Copter, then I focused the middle panel on the easy usage of the product. Lastly, the 3rd panel included good things that other had said about the Duster Copter. In all I wanted to make sure the viewer trusted my product through seeing a professional-looking brochure with enough information about the product.

Duster Copter Letterhead

     I designed this as my company's letterhead because it contained some of the elements of the business card, but not so many that it took attention away from the content that would be written on the page. I took each part of the logo and rotated them appropriately in the corners of the page. I used the same font as the logo to put at the top of the page, and then added the fact that Duster Copter is a registered trademark of Duster Copter Inc. In the background I put the company slogan, "Cleaning Takes Flight". I did not want to crowd the page too much because the content of the writing is more important than the design.

Duster Copter Business Cards

I made my business card strictly "business". This is mostly because I want people to remember the logo and have the contact information clear and to the point. I did not want unnecessary colors or funky stuff to take away the attention from the simple purpose of the card- to promote Duster Copter.

Mock-up Sketches for Business Cards

Hey guys! Here are some of my ideas for my business cards for my company Duster Copter. I tried to keep the necessary information on each card, while re-arranging some of the layouts. on the back of each card I included a zoomed in image for most of them, so that they would not be boring business cards. I decided to base the company headquarters in New Jersey.

Short Company Questionnaire

1) What is your business?

 Duster Copter Inc. is the cleaning industry’s most innovative company. We make remote-controlled helicopters with lock-in-dusters as the propellers. We make a family-friendly product that is fun and effective for all ages.

2) Describe your business in one sentence

Duster Copter Inc. is a fun company that means business with a smile!

3) Who is your target audience?

Duster Copter’s target audience is simply any family who cares about keeping their house clean. The Duster Copter is appropriate for all ages, so while its efficient for parents, it’s also fun for kids.

4) Who are your competitors?

Our Competitors include Vacuum Savage and Plane Swiff

5) What makes them better/worse than your product/service?

Their products have less control of the cleaning capacity that Duster Copter Provides. Vacuum Savage has limited reach for sucking in the dust, while Plane Swiff travels too fast for accurate control. Duster Copter has a great balance of control and cleaning power.

6) Do you currently have an identity?

     Not yet. 

8) How do you want your image to be seen in two years?

I would love my company's image to be seen in two years as the top cleaning company in the industry. I would like kids of all ages and parents to recognize the logo.

9) If your company was an animal, what animal would it be and why?

If my company were an animal, it would be a giraffe, because it has a high reach.

10) If your company/brand was a person, who would it be and why?

If my company were a person, it would be Hugh Jackman, because it's "jacked" on the power to clean.

11) If your company/brand was an object, what would it be?

If Duster Copter were an object, it would be a mullet: business in the front, party in the back. The primary purpose of utilizing the Duster Copter is to clean off surfaces, both easily accessible and too-high-to-reach areas—but who says that can’t be fun? Behind the business side of the product, there is a sense of excitement behind the hand held remote.

12) If your customer was a cartoon character, who would it be?

Our customer would be Tommy Pickles because the Duster Copter is youngster-friendly and for those looking for a cleaning adventure!

Lyrical Collage

This lyrical collage is based off of the song "By the Rivers of Babylon" by Sublime. It mentions a woman, (in this case, a young girl) sitting down and remembering Zion (as the lyrics say). The river in the picture is the Euphrates River, which is located in what used to be located in Babylon. I used Zion Falls, Utah to represent Zion. Her memory is portrayed through a think bubble that I drew around the Zion waterfalls. To give the picture a wild look, I threw in a lion because that is what came to mind when thinking of Zion.

Pete on the Moon

Photo & My Vector Illustration for Project 2

The concept I went with for this project was "DELICIOUSNESS." This photo was taken from my family's restaurant in southern NJ. It is their Cheeseburger with L.T.O from the menu and is one of my favorite items to order. I made sure to include the indentations on the bun, as well as the ruffles in the lettuce to give a realistic touch. The blackening on the beef patty is also portrayed through the illustration. The goal behind this was to make the audience hungry.

Logo

I chose this logo because I was going for a simple design that is memorable. No matter how small, the logo is still recognizable. I used the 4 propeller blades in between the words "DUSTER COPTER" to make the logo more unique than others (hopefully).

Logo Critiques

-Advil's logo seems serious, because it has a modern, scientific look to it with the small lines showing dimensions to the background. It looks like a logo designed for adults, as the colors are limited. The yellow stands out and the dark blue contrasts the letters spelling ADVIL. I think the choices are effective, it doesn't make the product flashy, yet it catches the appropriate amount of attention for the product. The logo gives me a headache just thinking about the medicine.
-Electric's logo seems fun because it has a cool, sleek design that shows it is for an extreme purpose (snowboarding, skateboarding, etc.). It could be a logo for kids or adults because it is aimed at extreme sports, which both kids and adults enjoy. The color choice of simple black and white definitely does the job, however they do have the logo shown in a variety of colors so it may be more appealing to a younger crowd. The color choice is effective because it is such a unique logo that it does not need any more flashiness. The logo makes me want to snowboard.
-Gatorade's logo seems fun because it is a simple capital G that is a simple, to-the-point logo. It could be aimed at kids or adults, since kids could recognize the symbol and adults could as well. The lightning bolt shows that the product is for activity, which would make children be attracted to it. The color is simple, as the logo is the only one of its kind, not needing any other color schemes. The orange lightning bolt is also a classic icon for the company and is easily recognized. I agree with their choices of color, however I think it could be wise to make the G the color of whatever flavor is in the bottle in which the wrapper is on. The logo makes me feel extreme.
-Miller Lite's logo seems fun because is has the name Miller and Lite in different colors, with rounded lines on the sides. It is more for adults because the product is for ages 21+. The colors red and blue are primary colors, making it a modest logo and gets the point across that it is a modern beer. It is not gender-based and does a good job of staying gender-neutral. I like the color scheme because the blue reminds people of cold temperature, which is how people like their beer served. The logo makes me feel like drinking.
-Cocoa Puffs' logo is a fun logo that is aimed at kids. The font is puffy and outlined in blue. The name itself is concise and makes kids want to eat the cereal. It is a recognizable logo and the colors stay very modest. A simple white fills the lettering. The font is mostly what makes the logo unique. I would say the color brown would be more accurate to the product it is describing (being that cocoa is brown). The logo makes me feel young again.

Apollinaire's Caligramme: Twinkle Twinkle Little Star

Duster Copter Potential Logos

Product/Logo Ideas

1. Flitzel Bubble Wrap: This product is simply the best bubble wrap. The Logo would be a vertical roll of bubble wrap tied (and slightly squeezed) in the middle by a piece of tape that has "Flitzel Corp." written on it.

2. Gummy Gum's Infinite Chewing Gum: This product is the longest lasting gum on the market. The logo would a long stick of green gum that is twisted into the shape of a sideways 8 (for the infinity symbol). The stick of gum would have some grooves in it making it clear that it is a piece of gum.

3. Cooksterz's Savage Gloves: This product is for cooking purposes, mostly as insulators for taking hot objects out of the oven. The logo would be a picture of shiny knight's gauntlets with the words "savage" across the right hand's glove and "gloves" across the left hand's glove. The actual product would not be made of metal though.

4. Clean Machine's Duster-Copter: This product is a remote-controlled helicopter that has dusters on the top-side of the propellers to cover all those to-tall-to-get spots. The logo's design would be a circle of blurred rotating propellers that had the company's name "Clean Machine" in the middle. This revolutionary product will have people flooding stores nation-wide!

5. Fruitsters's Juicy Balloons: This product is a classic water balloon with modern attitude. Each pack has different fruit shapes for extra fun! The logo would look something like an exploding watermelon that reads "Fruitsters" with each individual letter on different pieces of the melon.

6. Swag-Me-Out's Perry Chairs: This product is a chair that has the ability to bounce when you get in the zone. The logo would be a rocket ship with S.M.O. written down the side of it as an acronym for the company name.

What do you mean you don't know me?

Hey everyone! Welcome to my blog, Pete Campanella's Primetime. I'd like to begin by talking a little about myself. As the title states, my name is Pete Campanella, I am from New Jersey, and am a junior here at the University of Tampa. My major is Advertising & Public Relations. If by some extremely small chance you are wondering whether I enjoy my major, my answer is absolutely not (with a large smile on my face)! I am looking forward to learning about how to use design programs in this class. Aside from shooting and editing videos in a SIM class, I have virtually no experience in digital art, so I am amped to see what this class is all about and what kind of masterpieces I will (hopefully) be able to create. Anyway, see you guys in class.
                                                                                   Yours Truly,
                                                                                    Pete